The exclusions are as follows:. In order to redeem Club Card points, cardholders simply have to swipe or scan their card every time they make a purchase at Safeway. According to Safeway. Therefore, customers are urged to keep track of how many points they earn regularly so that they can fully utilize their rewards. However, it may take up to 15 minutes for the Safeway website and app to refresh and display how many rewards the cardholder currently has. If Safeway shoppers enjoy using the online grocery shopping feature, they can easily apply their Club Card rewards to their online purchases.
As long as their Safeway account is linked to their Club Card, current offers will be applied to their purchase, and they can use their points for the final total. If multiple members of a household all have Club Card accounts, Safeway allows their members to link the cards so that they can maximize their points and savings. Safeway Club Card offers are updated on a daily basis, frequently featuring new discounts and coupons.
Many of these discounts are provided by product manufacturers, seeking to promote particular brands, so the costs are not all borne by Safeway. There was a monthly mailing that went to all 1. It included a personalized letter. Customers were divided into Primary Shoppers and Secondary Shoppers. Secondaries were those whose spending patterns indicated that they did most of their grocery shopping elsewhere.
Their package included a coupon for a manufacturer-sponsored item i. The result of this mailing to secondary shoppers was that sales in the meat and produce departments shot through the roof! They were changing customer behavior, by getting people to visit store departments that they had not previously shopped.
The strategy was working. There was no point in getting them to visit the meat or produce department since they already shopped there. The entire package to the 1. There were , different versions of the mailing that went out. To build a relationship with these card holders, PreVision Marketing created a newsletter called Food Sense. It contained tips and recipes. In addition, PreVision used selective insertion techniques to achieve their marketing objectives. For example, to boost the private label business, PreVision designed a "peanut butter conversion series".
Over a four month period, a series of articles in the newsletter promoted the Safeway private label peanut butter. The articles described how this peanut butter was made, and what went into it. Who converted to the Safeway peanut butter as a result? Jiff Users, Skippy Users and previous non-users of peanut butter at Safwway.
It is an illustration of the pinpointed accuracy with which club membership targeting programs can change customer behavior. There are a few things that you can do to help keep your card information safer, and if this is something that concerns you, we recommend using a private phone number that the average person will not be able to access. Limit the information that you supply on the application to only those items which are required.
Bill Vix writes blogs, articles, and website content for clients who want the facts presented in a way that is digestible to their target audience.
He graduated from Clarion University of Pennsylvania in as an English major with a concentration in Professional Writing. After graduation, he pursued graduate degrees in both Library Science and Communication. With over 10 years of professional writing experience, his ultimate goal is to simply and effectively communicate useful information using the most technologically relevant methods.
You must be logged in to post a comment. This site uses Akismet to reduce spam. Learn how your comment data is processed. Personal Finance. Credit Cards. Prev Article Next Article. What is the Safeway Club card? The benefits of having a Safeway Club card In addition to getting sale prices on advertised items, there are other benefits that you get when you use the card.
What are the risks or downsides of having a Safeway Club card? The risks for Club card holders The personal information that is routinely shared on the application not only includes your name and phone number, but also, your home or mailing address.
How do I use a Safeway club card once I have one? Hand the card to your cashier when you checkout. Or swipe it yourself at the credit card reader. If you are using self-checkout, hold your club card bar code downwards over the scanner. All discounts will come off once the club card is swiped or scanned. Where do I get a replacement Safeway club card?
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