These early cereals were made from wheat and were tough and not that great. Eventually, cereal recipes got better and they have evolved into what we see all across grocery shelves today. While a few of the cereals on this list are long gone, several are still actually around today and nearly as popular. It was one of the earliest cereals advertised with a popular mascot, a cartoon man named Sunny Jim. In addition to the popular character, Force was the only well-liked wheat based cereal besides Shredded Wheat.
Eventually, Force became a staple in Britain as it lost favor in the United States. Sunny Jim and his jingles were slightly modified for the British audience and they took to him immediately. Force changed ownership several times over the years. To advertise Force, Minnie Maud Hanff, a freelance jingle writer, invented the character Jimmy Dumps, a morose character who on eating the cereal was transformed into Sunny Jim.
Year Created: c. The Kellogg brothers had already been in the cereal business for over a decade, selling granola. However, they kept experimenting with different techniques and eventually produced corn flakes.
As the competition in the cereal industry was heating up, Pillsbury decided to enter the fray with their own cereal, Vitos. Like the other early cereals of the time, Vitos were made from wheat. Pillsbury tried to make Vitos stand out from the competition by letting consumers know it could be eaten in many different ways. White, was so inspired by his vegetarian lifestyle that she incorporated it into her Seventh-Day Adventist Church doctrine. One of those early Adventists was John Kellogg.
He created a biscuit of oats, wheat, and corn, which he also called Granula. Together, the brothers tried to come up with breakfast items more wholesome and easier on the bowel than meat. They experimented with boiling wheat and rolling it into sheets, then grinding it. One evening, in , they forgot about a pot of wheat and the next morning, rolled it out anyway. The Kellogg's toasted the flakes….
Kellogg was something of a marketing genius. Post was so affected by his visit that he opened his own health resort in Battle Creek. Post also marketed a corn flake that became hugely successful, called Post Toasties. A funny thing happened on the way from the sanitarium, though.
Quaker Oats, the oldest hot cereal company, having been founded on the success of oatmeal, acquired puffed-rice technology in the early 20th century. Raised in the Seventh-day Adventist Church, which believed in the imminent end of the world and the second coming of Christ, Dr. In , he took over a church-founded health institute in Battle Creek, Michigan, which he built into the world-famous medical spa and resort known as the Battle Creek Sanitarium.
Having studied gorillas in zoos, and seeing that they had four to five bowel movements a day, he prescribed his patients to do the same—and tried to serve foods that would help that process along. A postcard of the Kellogg's factory in Battle Creek, Michigan. Around , Dr. Kellogg concocted a twice-baked mixture of flour, oats and cornmeal, which he began smashing into small pieces for serving after a patient broke her tooth on a biscuit version. According to company history, it was one night in when a batch of wheat-based cereal dough was accidentally left out for an extended period of time, causing it to ferment.
When rolled out into thin sheets, the slightly moldy dough produced perfect large, thin flakes that became crispy and tasty in the oven. Over the next several years, Will Kellogg kept experimenting with the recipe, and figured out that corn, rather than wheat, produced even crunchier, crispier flakes.
Among the wealthy, steak and pie could be dinner or breakfast. Indigestion was endemic. For a number of health reformers, the solution was to create simpler foods. The graham cracker was invented by a dietary reformer named Sylvester Graham in Kellogg was a vegetarian, and with the assistance of his brother William Kellogg , he created or invented foods like peanut butter and meatless meats for his patients. Corn flakes, which he first designed in the s, were his most enduring legacy.
But in the s, people desperately wanted cereal, and they bought as much cereal as Dr. It was an opportunity for Dr. Kellogg to spread his gospel of biologic living. In dense books and popular lectures, John Harvey Kellogg explained the merits of bland foods like cereal.
Kellogg wrote as much about the dangers of sex and masturbation as he did about healthy living. Despite creating a product, corn flakes, that launched a food craze, Dr. Kellogg cared more about this cause than profits. In his lectures, he explained how people could make cereal at home.
The cereal business quickly got away from Dr.
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